Perfumers search for unique scents and experiences from the world and use the senses as a "pretext" to extract olfactory symbols, creating a distinctive fragrance experience. In 2023, SALIGIA takes on the role of a "Sensorist," combining the touch of materials and the modern home experience to awaken the senses of our day-to-day life, penetrate the brand's taste, and reflect on contemporary texture.
We initiated an exclusive project for Sensorist: Gentle Rest in the early spring. Performed by model Michael Yerger from California and steered by photographer Brent Chua, the campaign took place in New York. It focused on the men's bedroom scene with a calm and gentle tone. We reinforced the pure relationship between people, clothes, and the home environment through a minimal set, reflecting on contemporary city life and our understanding of men's sophistication.
Photographer: Brent Chua Photography assistant: Noah Scott Boling On-set stylist: Jungle Lin On-set styling assistant: Mark Grooming: Shimura Takanori Art Direction: Neo Zhang Executive Art: Martin Ma Production: Alex Lecek Production Site: New York