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The fitness spirit of men

At the end of 2022, we initiated an exclusive project for Fitness Series. Adhering to the brand philosophy of "the reductivism of city life," we aim to interpret the contemporary gym atmosphere through SALIGIA's brand vision.
The creativity takes the rising and setting sunlight as the core visual, simulating a workout day from the beginning to the end. An immersive sense of the city gym atmosphere is generated through the different positions of light and shadow and the depth of color, injecting realism and familiarity.
Photographer: Brent Chua
Set Styling: Jungle Lin
Grooming: Yukie Yamasaki
Retouching: AYJ Group
Art Direction: Neo Zhang
Production: JL Studio
Model: Darius Williams
Production Site: New York